Crafting the Perfect Content Mix for Social Media Success
When it comes to social media, the content you share can make or break your engagement. Post nothing but promotions, and you risk losing your audience. Post too much unrelated content, and people might forget your brand’s purpose. The key is balance, and two proven strategies can help you achieve it: the 80/20 Rule and the Rule of Thirds.
The 80/20 Rule
This framework ensures your audience stays engaged while giving your brand room to shine. Here’s how it works:
Focus on educating, inspiring, or entertaining your audience. This content builds trust and strengthens relationships over time.
Examples:
- Share quick tips or tutorials, like "5 Ways to Declutter Your Desk."
- Post behind-the-scenes videos to show your human side.
- Share funny memes or relatable moments tied to your niche.
Use this smaller portion to directly promote what you offer. But keep it genuine and not too pushy.
Examples:
- Announce an available apartmentand special such as "This Weekend Only Look and Lease Save $500!"
- Showcase resident reviews or testimonials.
- Highlight unique features of your apartment community or services.
This approach lets you stay in your audience’s good graces while still making sales when it counts.
The Rule of Thirds
Dividing your content into thirds is another smart way to keep things fresh and engaging:
Share content that teaches, explains, or provides value. Consider sharing blog posts, how-to guides, or industry news that your audience will find helpful. For example, if you're a fitness coach, share tips like "3 Quick Workouts for Busy Professionals."
This portion is for lighter, fun content that builds relationships and drives interaction. Think quizzes, polls, or trending memes. For instance, ask followers, "Coffee or tea—which fuels your workday?"
Finally, dedicate this section to highlighting your brand. Post product launches, exclusive offers, and customer stories that show how your services solve real problems.
With this mix, you’ll strike a balance between being useful, relatable, and business-focused.
Why These Strategies Work
Both the 80/20 Rule and the Rule of Thirds prevent your feed from feeling like a nonstop sales pitch. Instead, you become a source of value and entertainment that people want to follow. By sharing a mix of content, you keep your audience engaged, build trust, and still promote your products or services effectively.
Time To Experiment
Now it’s your turn! Try implementing these strategies today and see how your audience responds. Don’t be afraid to tweak the mix to match your brand’s unique voice and goals. The perfect content balance might take a little trial and error, but the reward is a more engaged and loyal following.
What’s your next content idea? Take these tips and start crafting—it’s time to elevate your social media game!
