Motivational Strategy For Your Leasing Teams

Create a motivational strategy for your leasing professionals in the multifamily industry. Here are some effective ways to keep up energy and motivation throughout the month:

1. Weekly leaderboards – Create visual tracking systems that highlight top performers and progress toward goals.
2. Mid-month incentives – Offer smaller rewards for hitting interim targets (gift cards, extra lunch breaks, etc.) to maintain momentum between signing and move-in.
3. Recognition program – Implement “Leasing Star of the Week” with small perks like priority parking or getting to leave early on Friday.
4. Team challenges – Create friendly competition between leasing teams or buildings with prizes for most tours conducted or highest conversion rates.
5. Skill-building workshops – Host quick training sessions on objection handling or closing techniques to refresh skills and boost confidence.
6. Success sharing – Start meetings by highlighting recent wins and successful strategies used by team members.
7. Personalized goals – Set individual targets based on each professional’s strengths and experience level.
8. Environmental motivation – Update office spaces with progress thermometers, inspirational quotes, or visual representations of remaining units to lease.
9. Surprise appreciation – Random acts of appreciation like bringing in coffee or lunch can boost morale at unexpected times.
10. Celebration rituals – Create small rituals to celebrate each signed lease (ringing a bell, team high-fives, etc.)

To create an effective weekly leaderboard for your leasing team, you’ll need the following components: